Process

More Leads = More Business
Maximize your online presence and results

Step One: Discovery

First, we make sure we understand your target customer(s) and examine your online presence to ensure you are properly optimized and ready for in-bound traffic and lead conversion. Discover Phase can include:

  • Identifying Your Key Customer Segments & Personas
  • Website Audit for SEO & Content
  • Social Media Audit
  • Local Presence Audit for Business Listing Accuracy
  • Reputation Report
  • Competitive Analysis – SEO, Paid Media, Social

Step Two: Optimization

As needed, we optimize your online presence for increased findability and to educate both consumers & Google. Optimization steps can include:

  • 1x SEO Tune Up – based on site audit, make technical adjustments
  • Business Listing Optimization, for Google My Business & beyond
  • Content Development – as needed developing content strategy for website, social media, blogs, email, podcasts and video
  • Landing Page with Lead Capture – sync with CRM
  • Marketing Automation – set up email marketing sequence that drives conversion
  • Custom Site Redesign – mandatory for dated, non-mobile friendly sites.

Step Three: Lead Generation & Revenue Growth

Now that your digital house is in order, we are ready to turn on the inbound traffic and phone calls! We’ll leverage the best of Digital Target Marketing to connect your business with best prospects. Target Marketing program can include:

  • Google Pay Per Click Campaigns – Get Found by those ACTIVELY Searching for you
  • Search & Site Retargeting – stay top of mind with keyword & site retargeting
  • Mobile Social GEO Fencing – target consumers by their exact spot on Planet Earth.
  • Email Marketing & Retargeting – inbox targeting based on demo, geo, interests
  • Social Media – B2C & B2B social marketing and lookalike targeting
  • Streaming Media – Video, Audio advertising on sites like YouTube, Spotify, Connected TVs
  • Direct Mail – in sync with digital, delivered to homes of best prospects
  • Ongoing Search Optimized Content Management for Google My Business, Social Media, Blogs, Videos, Podcasts